DETROIT--Ford Motor Co. wants to use social-networking sites such as Facebook to generate buzz for its new Fiesta subcompact. But it will rely on company outsiders to get the early word out. Although the Fiesta doesn't go on sale in the United States until early next year, Ford is putting the car in the hands of 100 Internet-savvy consumers for long-term test drives beginning in April.
The consumers, who will be chosen after applying at www.fiestamovement.com, will then relate their experiences through social networking sites such as Facebook, Flickr, and YouTube.
(Credit: Automotive News)
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