Ford Fiesta

The Ford Fiesta shows big aspirations for new small cars.
The Fiesta showcases the style, technology, premium materials and substantial content that will set it apart when Ford’s new small cars go on sale in North America in 2010. Ford is injecting decades of European small car excellence into a new global family of small cars that are dynamic in design and performance.

The Fiesta aims to transform North American customers’ views of small cars. It will appeal to “Millennials” – the fastest-growing segment of the population – as well as their parents. These customers have grown up with the Internet, mobile phones and 24/7 connectivity, and they believe bigger is not necessarily better, precision is everything and technology rules Read More...

Photos